Wednesday, December 2, 2009

Story of IHG GWT -- URL Structure

As SEO becomes more and more important, several meetings between develop team and business team had be held to finalize the URL.



For reservation:

http://www.holidayinn.com/hotels/us/en/reservation



For hotel detail:

http://www.holidayinn.com/hotels/us/en/atlca/hoteldetail

where atlca is hotel code



keyword "hotels" is replaced in the URL, the first place after domain, to increase the visibility for SEO.



us/en indicate the site for US user,

gb/en is for UK user

fr/fr is for French



We support 11 languages, but for the beta launch, only gb and us are provided.



Change History:

Author: Michael Wang, initial draft

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